Corporate new ventures at procter & gamble Essay

Corporate new ventures at procter & gamble - Essay Example It also requires an extensive mobilization of the overall corporate resources in order to achieve the required targets. (Hill and Jones). This case study outlines some of the key aspects of the CNV however; it is focused on P&G only and describes the process which is based upon the overall strengths of P&G as an organization. Considering the traditional size of the organization and its past history, it may not be necessary to have big products. However, due to the previous size of the products and the kind of revenue they have generated in the past also requires that P&G must have the big hit products in order to ensure that they meet the standards set by the earlier products. The existing corporate and divisional R&D of the firm can actually contribute towards the achievement of this goal by sharing their strengths with the CNV to achieve the overall objectives of product innovation. Though P&G has the ability to absorb the risks arising from new entrepreneurial activities however, in order to keep sustaining its existing and proven line of businesses, it may be too big. This is also due to the fact that the entrepreneurial activity itself is a very demanding process and the overall risks are high. Further, if the new ventures or ideas are outside the overall objectives of the firm, the same can actually drift P&G away from its traditional competencies. I would recommend that P&G only allow such ventures which fit into its overall organizational objectives and

Reflection 5 Research Paper Example | Topics and Well Written Essays - 500 words

Reflection 5 - Research Paper Example There are however industries/businesses that will be immediately and severely affected with this crisis. In particular, banks will be the first hit because they adopt a cautionary stance in lending out money because they are uncertain if borrowers can repay given the current dismal economic condition. Second is the housing industry. A home is the single largest investment that an individual will make and it is very unlikely that an individual will make his or her largest investment during a crisis. Without a market or having a market that is overly cautious, housing industry will surely contract. Third are the manufacturing companies who needs infusion of capital to finance its fix assets for expansion. As lending institutions are in doubt of the economy’s future, they will be heistant to lend money to industries. The manufacturing industry in effect will not have enough funds to finance its expansion resulting for it to contract. 2. Giving the current trend both in the US and Canada where consumers eating habits are changing, both food manufacturers and grocery stores has to adjust. For food manufacturers, they have to realize the increasing preference of consumers towards discounts and buying in scale to save money. Such, they may want to reconsider their packaging that would accommodate the increasing preference for scale and value. For grocery stores, they now have to reconfigure their service to include delivery as consumers now are preferring to have their groceries delivered to save on gas. 3. There is an increasing trend for consumers to use social media. Research showed that adults spend at least six hours per week in social media and this would continue in the future. Such, marketers may want to adjust their marketing plans and diversify to non-traditional media such as social media (facebook, twitter, etch) to capture the market to are frequenting these sites. Also the trend in technology purchases such as smartphones may